On September 12, 2026, Sime Darby Rent-A-Car (SDRAC) is pleased to launch Batch 2 of the Executive Diploma in Customer Service Management, in collaboration with UiTM Shah Alam’s Institute of Business Excellence (IBE).

The launch was officiated by our Chief Operating Officer, En. Nahar Hakimy Ahmad Jamal, who delivered the keynote address, alongside Puan Zahidah, Head of People Experience, Sime Motors Division, and representatives from UiTM IBE, our Heads of Departments and Batch 2 participants.

Building on the success of Batch 1, the programme aims to strengthen our employees’ customer service capabilities, professional competencies and mindset of continuous improvement, while supporting their long-term career development.

Through a combination of academic learning and practical workplace application, participants will be equipped to enhance service delivery, strengthen performance and create greater value for our customers and the organisation.

As Batch 2 begins this new chapter, we look forward to seeing our employees turn knowledge into action, challenges into growth, and learning into meaningful impact.

Here’s to a journey of continuous learning, new possibilities and greater achievements ahead. We look forward to growing together.